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Alex and Dave discuss competitor analysis, the process of unpicking your competitors' websites and Alex gets into trouble, again, for using jargon.
Your competition can't hide the work they're doing to achieve the results they're achieving and it makes sense to audit their sites. This doesn't mean it will be easy to get ahead of them but it's a great way to understand the work required.
If you're wondering how to go about competitor analysis this jargon-free podcast is not to be missed.
