PPC Episodes

Google's ad platform is a great way to generate business. It's also a great way to waste your marketing budget. In this episode, we discuss doing the former and avoiding the latter.

Although we love HubSpot, and we're HubSpot partners, which means we get commission payments, there are problems with the platform and the way some businesses use it. We are regularly contacted by businesses who are paying for but not using …

To the uninitiated, hiring a digital marketing agency can seem expensive. In this episode, Alex and Dave talk about how to build your own digital marketing team and what that's likely to cost. It's a good episode for people who …

AI marketing tools promise to save you heaps of time and money, but do they really live up to these lofty claims? In this episode, Alex and Julie discuss the realities of using several AI marketing tools to setup or …

In this episode of the show, Alex and Dave shoot the breeze on the challenges of generating business from your website. It's an episode for people who want a big picture overview and a great starting point if you've been …

With SEO, PPC, social media and email marketing to think about, It's hard to know how you should allocate and spend your marketing budget. Rules like the 80/20 or 70/20/10 split rarely hold up to close scrutiny, so we're offering …

Alex, Julie & Dave discuss the vexed question of how long it should take for digital marketing to start working. This is a great episode for businesses just starting out on their digital journey but there's plenty of insights for …

Julie and Dave discuss traditional marketing and digital marketing to find the main differences and decide there aren't that many.

Alex and Dave discuss competitor analysis, the process of unpicking your competitors' websites and Alex gets into trouble, again, for using jargon.

Alex & Dave talk about using paid search tools such as Google Ads. A useful listen for people who want to avoid wasting money!

Dave & Alex discuss and demystify the process of getting website visitors and generating enquiries from search and social.

Alex and Dave discuss the digital marketing big picture and Alex gets into trouble with Dave for using jargon!