Digital marketing advice, tips and opinions from people actively working on campaigns. Simple plain English help from people at the coalface for people at the coalface of digital marketing, business development and sales.
If a web page that's been created to generate business gets visitors but doesn't generate enquiries, experiment with it. This is called conversion rate optimisation but in it's most basic form it's simply about altering a pa…
In this episode, Alex illustrates why being stuck on a long train journey with him might become tedious. To be fair, he does share some worthwhile insights about why Google might be treating your website with the kind of con…
More rants and revelations from Alex and Dave. This week, we discuss, among many other things, businesses that let their half-wit web guy hold them to ransom. If that's you, then stop it, and here's how.
There's a danger that AI tools are flattering to deceive. Some people seem to think that the ease with which things can be produced is somehow correlated to the quality of those things. However, this podcast isn't about slag…
Once again we're a bit moany in this episode. We understand the top people, the so-called C-Suite, in an organisation are very busy and oh so important. But the thing is, digital output is the the face and voice of their org…